Recognition Along the Way
We're proud to have our innovation, craftsmanship, and purpose recognized by respected media, industry leaders, and the outdoor community.
SEMA Launch Pad
2021 Semi-Finalist
Selected as one of only 15 semi-finalists from 181 companies in the 2021 SEMA Launch Pad Competition, recognizing promising entrepreneurs and new products in the automotive aftermarket.
Outdoor Weber
Grand Prize Winner
Sawtooth took first place and won the $30,000 grand prize at the Outdoor Weber Competition hosted by Weber State University, recognizing innovative outdoor products and businesses.
Hagerty Media
Top New Product at SEMA
Hagerty Media named Sawtooth STRETCH among the top new products from the 2021 SEMA Show and gave it the “How Did No One Think of This Before” award.
One Utah Summit
2023 Startup Pitch, Second Place
Sawtooth earned second place in the 2023 One Utah Summit Startup Pitch Competition, a governor-sponsored competition recognizing some of Utah’s most promising startups and entrepreneurs.
Diesel Tech Magazine
2021 SEMA Show Stopper
Diesel Tech Magazine selected Sawtooth for its 2021 SEMA Show Stopper Award, recognizing Sawtooth STRETCH as a standout pickup truck cargo-management product at the SEMA Show.
4WDrive Magazine
Featured SEMA Launch Pad Product
4WDrive Magazine selected Sawtooth as one of its top product picks from the SEMA Launch Pad program, highlighting Sawtooth STRETCH for its innovative approach to pickup truck cargo management.
History Channel & FYI
National Television Feature
Sawtooth received national television exposure on The History Channel and FYI as part of coverage of the SEMA Launch Pad Competition and Sawtooth’s Adaptive Cargo Management System.
ABOUT SAWTOOTH
Independent on Purpose.
Over the years, much of the truck bed cover industry has consolidated. Many of the leading brands and manufacturers are now owned by one large, private-equity-backed company, with multiple brand names under the same ownership.
Sawtooth is different. We remain a small, family-run American startup based in Utah. We design and engineer our products around real-world truck owners, not the priorities of a large corporate parent. Our independence allows us to move faster, listen to our customers, and keep innovating with purpose.
Our Values
Independent
We call our own shots.
Family-Run
Built by real truck owners.
Award-Winning
Recognized for innovation.
Utah-Based
Proud to be in the West.
Innovative
Real-world solutions.
The Sawtooth Difference
The World’s Only Expandable Truck Bed Cover.
The Sawtooth STRETCH uses our patented Adaptive Cargo Management System (A.C.M.S.) to give you the flexibility to securely haul larger loads—without giving up the protection, durability, and weather resistance you need.
Our Story
Born in Utah, Sawtooth was inspired by the way pickup trucks are actually used throughout the American West. We saw a simple problem: conventional flat tonneau covers and truck bed covers can limit the versatility that makes a pickup useful in the first place. We believed there had to be a better way.
Led by founder D.J. Potter, Sawtooth set out to rethink the truck bed cover rather than create another folding, rolling, retractable, or hinged version of the same flat design. The result was Sawtooth STRETCH, an Adaptive Cargo Management System designed to protect and secure both everyday cargo and larger, irregular loads.
Today, Sawtooth remains a small, family-run American company based in Utah and one of the very few truly independent companies in the truck bed cover industry. We remain focused on one thing: making pickup trucks more useful for real people.
Load More. Haul More. Do More.
