Diesel Tech Magazine Names Sawtooth a “SEMA Show Stopper”

 

FOR IMMEDIATE RELEASE: November 18, 2021

Contact: D.J. Potter
Organization: Sawtooth
Website: www.sawtootht.com

Diesel Tech Magazine Names Sawtooth a SEMA Show Stopper

The award recognizes Sawtooth STRETCH ACMS as a standout pickup truck cargo-management product from the 2021 SEMA Show.

Midway, Utah: Each year at the SEMA Show, thousands of automotive aftermarket products compete for attention. Some are flashy. Some are expensive. Some are built for show vehicles that will probably never haul anything messier than a microfiber towel.

Sawtooth stood out for a different reason.

In 2021, Diesel Tech Magazine selected Sawtooth for its annual SEMA Show Stopper Award, recognizing the system as one of the products that caught its attention at the show.

That recognition matters because Sawtooth was not simply adding another flat truck bed cover to an already crowded category. Sawtooth STRETCH was created as an Adaptive Cargo Management System, or ACMS, designed to protect and secure both small and large cargo.

For pickup owners comparing tonneau covers, truck bed covers, caps, racks, and bed systems, the award highlights a simple point: truck owners need cargo protection that works when real cargo does not stay flat.

Quick Summary: Why This Award Matters

• Diesel Tech Magazine recognized Sawtooth: Sawtooth received a SEMA Show Stopper Award in 2021.
• The award was based on practical appeal: Diesel Tech highlighted products that stood out for its truck-focused audience.
• Sawtooth solves a real truck-bed problem: Cargo does not always stay below the bed rails.
• Sawtooth is not a tonneau cover: Sawtooth STRETCH is an Adaptive Cargo Management System.
• The system is built for versatility: It helps protect and secure both small and larger cargo.

What Caught Diesel Tech’s Attention

Diesel Tech Magazine covers the truck market from a practical point of view. Its readers care about capability, utility, towing, hauling, diesel performance, truck gear, and products that make a pickup more useful.

That makes the Show Stopper Award especially meaningful for Sawtooth.

A product that stands out to a diesel and truck-focused audience has to do more than look interesting in a booth. It has to make sense to someone who actually uses a truck.

Sawtooth’s advantage is easy to understand.

Tonneau covers and truck bed covers are flat systems. Flat systems work when cargo stays below the bed rails. That can be useful for luggage, tools, groceries, bags, and low storage bins.

But pickup owners do not always haul low cargo.

They haul coolers, toolboxes, generators, stacked camping gear, hunting equipment, jobsite materials, sports gear, furniture, and awkward loads that refuse to fit under a flat surface.

Once cargo rises above the bed rails, flat systems usually have to be folded, rolled, retracted, removed, or left open.

That is where the protection stops.

A Different Approach to Pickup Cargo Management

Sawtooth takes a different approach.

Instead of relying on a fixed flat surface, Sawtooth STRETCH adapts to the load. It can sit lower when the bed is carrying small cargo, then stretch over taller, bulkier, or more irregular cargo when the load changes.

That gives truck owners a more useful middle ground between a flat cover and a fixed-height cap.

A cap can add enclosed cargo height, but it also changes the truck full-time. A flat cover keeps a lower profile, but it only works when the cargo stays below the rails. Sawtooth STRETCH gives pickup owners an adaptive alternative to flat-only and restrictive covers like truck bed covers and tonneau covers.

Truck owners can explore fitments for vehicles such as the Ford F-150, Toyota Tacoma, and Chevy Colorado.

Built for Real Truck Use

Truck beds are rarely loaded like product photos.

In real life, cargo is mixed, stacked, dirty, oddly shaped, or last-minute. One cooler sits too high. One toolbox is too bulky. One camping bin ruins the clean flat-cover plan. One trip to the hardware store turns into lumber, bags of mulch, a ladder, and a mystery box that somehow needs to go home immediately.

A cargo system that cannot adapt to that reality becomes a limitation.

Sawtooth STRETCH is designed to protect and secure both small and large cargo while maintaining usability across different types of loads. It is built around how trucks are actually used, not how cargo looks when it is neatly arranged for a showroom display.

Like any pickup bed system, Sawtooth is water resistant, not waterproof. That distinction matters. No truck bed system should be treated like a sealed vault. Tailgate gaps, bed seams, weather, water pressure, and loading conditions all matter.

The practical advantage is that Sawtooth can continue helping protect cargo when the load rises above bed height.

For a deeper breakdown of different cover styles, read A Guide to Different Types of Truck Bed Covers.

You can also explore practical advantages in 10 Reasons You Need an ACMS.

Why the SEMA Show Recognition Helps Validate the Category

The SEMA Show is one of the automotive aftermarket’s most important events. It brings together manufacturers, buyers, media, builders, distributors, and industry professionals from across the vehicle customization world.

For a small company, standing out in that environment is difficult.

Sawtooth was also part of the SEMA Launch Pad Competition, a program focused on emerging automotive aftermarket entrepreneurs. SEMA’s 2021 Launch Pad coverage later listed D.J. Potter and Sawtooth among the semifinalists.

That combination of recognition matters because it came from two different directions: a major aftermarket competition and a truck-focused publication.

For more SEMA video context, see the 2021 SEMA Launch Pad video playlist.

Momentum Beyond One Award

Recognition from Diesel Tech added to a growing list of industry acknowledgments for Sawtooth.

Sawtooth has also been featured in 4WDrive Magazine and received additional visibility through SEMA-related coverage.

That pattern points to a larger shift in the pickup accessory market.

Truck owners are not only looking for accessories that make a truck look finished. They want products that make the truck more capable. They want protection, security, access, organization, and increased capacity without constantly working around the accessory they installed.

Sawtooth STRETCH was built directly into that need.

What This Means for Truck Owners

Awards matter, but utility matters more.

For a truck owner, the question is simple: does the product make the pickup more useful?

A flat system may work if cargo stays below the bed rails. A cap may work if the owner wants fixed-height enclosed space. But many truck owners need something more flexible.

Sawtooth STRETCH ACMS helps remove the old tradeoff between bed protection and cargo height.

That Matters If You Haul:

• Camping gear and coolers
• Tools and jobsite equipment
• Hunting, fishing, and outdoor gear
• Sports equipment
• Stacked bins and totes
• Bulky or irregular cargo

If you are comparing options, our guide on Top 5 Tonneau Cover Benefits explains where flat systems work well and where their limits show up.

You can also browse current configurations and applications on the All Products page.

About Sawtooth

Sawtooth is a U.S.-based company focused on Adaptive Cargo Management Systems for pickup trucks.

Sawtooth STRETCH is designed to help pickup owners load, secure, and protect cargo with greater flexibility and increased capability. It works to protect and secure both small and large cargo, giving owners an adaptive alternative to flat-only and restrictive covers like truck bed covers and tonneau covers.

To learn more about the company, visit the About Sawtooth page.

Load more. Haul more. Do more.