Sawtooth Featured on The History Channel and FYI TV
FOR IMMEDIATE RELEASE: February 22, 2022
Contact: D.J. Potter
Organization: Sawtooth
Email: info@sawtootht.com
Website: www.sawtootht.com
Sawtooth Featured on The History Channel and FYI TV
Sawtooth’s Adaptive Cargo Management System gained national television exposure through SEMA Launch Pad coverage.
Midway, Utah: Sawtooth continues to gain national attention following its appearance at the SEMA Show. This month, Sawtooth was featured on The History Channel and FYI TV as part of television coverage connected to the SEMA Launch Pad Competition.
The exposure introduced more viewers to a simple pickup truck problem: cargo does not always stay below the bed rails.
That may sound obvious to anyone who owns a truck, but it is exactly where many bed systems fall short. A flat truck bed cover can be useful when cargo is low. But when the load gets taller, bulkier, or more awkward, the cover often has to be folded, rolled, retracted, removed, or left open.
Sawtooth STRETCH was created to solve that limitation. It is not a tonneau cover. It is an Adaptive Cargo Management System, or ACMS, designed to protect and secure both small and large cargo.
Sawtooth was selected as part of the 2021 SEMA Launch Pad Competition, which included 181 applications and selected 15 semi-finalists.
Sawtooth’s earlier SEMA Launch Pad recognition is also covered in its SEMA Launch Pad announcement.
Quick Summary: Why This TV Feature Matters
- Sawtooth received national television exposure: The company was featured through SEMA Launch Pad coverage connected to The History Channel and FYI TV.
- The feature followed SEMA recognition: Sawtooth was selected from a large field of automotive aftermarket companies.
- The product solves a real truck problem: Pickup cargo often extends above the bed rails.
- Sawtooth is not a flat system: Sawtooth STRETCH is an Adaptive Cargo Management System.
- The benefit is practical: It helps protect and secure both small and larger cargo.
Why Sawtooth Drew Attention
Pickup trucks are not used in perfect conditions.
Truck owners load coolers, camping bins, jobsite tools, hunting gear, fishing equipment, generators, sports gear, luggage, boxes, and last-minute hardware-store purchases that never fit as neatly as expected.
That is where flat systems become limiting.
Tonneau covers and truck bed covers are flat systems. They can work when cargo stays below the bed rails. They help cover low cargo, keep gear out of sight, and reduce exposure to rain, snow, sun, dust, and road grime.
But once cargo rises above the bed rails, a flat system usually stops doing its job.
That is the problem Sawtooth was built around.
Instead of relying on a fixed flat surface, Sawtooth STRETCH adapts to the load. It can sit lower when the truck bed is carrying everyday cargo, then stretch over taller, bulkier, and more irregular items.
Truck owners looking for increased versatility can explore vehicle-specific systems such as the Ford F-150, Toyota Tacoma, and Chevy Colorado.
From Trade Show Floor to National Television
SEMA Launch Pad gives automotive aftermarket entrepreneurs a chance to present new products and ideas to the industry.
That matters because the aftermarket is crowded. Every year, new products compete for attention from buyers, media, distributors, judges, and consumers. A product has to do more than look interesting. It has to make sense in the real world.
Sawtooth’s national television exposure helped carry that story beyond the trade show floor.
BodyShop Business reported that the 2021 SEMA Launch Pad competition was featured in a nationwide television special on The History Channel. The coverage gave viewers a closer look at competitors, products, and the pitch process behind the program. You can read more here: SEMA Launch Pad to be Featured on History Channel.
FYI TV also featured Sawtooth as part of its special episode All You Need to Know: SEMA, which highlighted standout automotive aftermarket products from the show.
The significance is not just that Sawtooth appeared on television. The significance is that an adaptive pickup cargo system earned attention in a market filled with more familiar truck accessories.
Why the Story Connected With Truck Owners
The Sawtooth story is easy to understand because the problem is easy to recognize.
A pickup bed is made to haul cargo. But many cargo systems only work when the cargo behaves.
Real cargo does not always behave.
A flat cover can work well for luggage, groceries, small tools, duffel bags, and low bins. But if you add a cooler, toolbox, generator, stacked camping tote, or odd-shaped piece of equipment, that same flat system may no longer close.
That puts the owner back where they started, with exposed cargo.
Sawtooth STRETCH gives pickup owners a more adaptive alternative. It is designed to work with changing cargo height rather than forcing every load to stay below a fixed rail-height surface.
For buyers comparing common options, A Guide to Different Types of Truck Bed Covers explains how different flat systems work and where their limits show up.
Industry Recognition Continues to Build
The History Channel and FYI TV exposure added to a growing list of recognition for Sawtooth.
Before this national television coverage, Sawtooth had already gained attention through SEMA Launch Pad and other industry recognition. The company also previously won the Outdoor Weber Competition, further validating the idea that pickup owners need more versatile cargo-management options.
That pattern points to a larger shift in the truck accessory market.
Truck owners are not just looking for something that covers the bed. They are looking for a system that helps the truck do more.
They want cargo protection, security, usable space, access, and increased versatility. They want the truck bed to stay useful when the load changes shape or height.
That is where Sawtooth STRETCH fits.
Built for Real-World Truck Use
Most truck accessories look good when the truck is empty.
The real test comes when the bed is full.
That is when truck owners discover whether a system actually helps. Does it cover the gear? Does it secure the load? Does it still work when cargo is tall? Does it get in the way? Does it force the owner to choose between protection and capacity?
Sawtooth STRETCH is designed to protect and secure both small and large cargo while remaining usable across a wider range of hauling scenarios.
It helps pickup owners who use their trucks for camping, work, travel, errands, projects, outdoor gear, and everyday hauling.
Like any pickup bed system, Sawtooth is water resistant, not waterproof. That is an important distinction. Truck beds have seams, tailgate gaps, drain paths, and real-world weather conditions that affect water intrusion.
The practical advantage is that Sawtooth can continue helping protect cargo when the load rises above the bed rails.
To learn more about how the system expands pickup bed capability, read 10 Reasons You Need an ACMS.
What This Means for Pickup Owners
Media coverage is helpful, but usefulness is what matters most.
Sawtooth’s television exposure introduced more consumers to a better question:
Should a truck bed system limit what your pickup can carry?
For many owners, the answer is no.
If your cargo always stays low, a flat truck bed cover may be enough. If you want fixed-height enclosed space, a cap may make sense. But if you haul mixed, stacked, tall, bulky, or irregular cargo, Sawtooth STRETCH ACMS gives you a more adaptive way to protect and secure your load.
Sawtooth Helps When You Haul:
- Camping gear and coolers
- Tools and jobsite equipment
- Hunting, fishing, and outdoor gear
- Sports equipment and travel gear
- Stacked bins and totes
- Bulky or irregular cargo
- Everyday low cargo that still needs protection
You can review common product questions on the Sawtooth FAQs page or browse available configurations on the All Products page.
About Sawtooth
Sawtooth is a U.S.-based company focused on Adaptive Cargo Management Systems for pickup trucks.
Sawtooth STRETCH is designed to help pickup owners load, secure, and protect cargo with greater flexibility and increased capability. It works to protect and secure both small and large cargo, giving owners a more versatile alternative to flat-only and restrictive covers like truck bed covers and tonneau covers.
Load more. Haul more. Do more.