4WDrive Magazine Features Sawtooth as Top SEMA Launch Pad Product

 

FOR IMMEDIATE RELEASE: January 7th, 2022

Contact: D.J. Potter
Organization: Sawtooth
Website: www.sawtootht.com

4WDrive Magazine Highlights Sawtooth as a Standout Product from SEMA Launch Pad

Canadian automotive publication identifies Sawtooth STRETCH ACMS among notable truck and off-road products emerging from SEMA Launch Pad.

Midway, Utah: Sawtooth continues to gain recognition across the automotive aftermarket following its appearance at the SEMA Show.

4WDrive Magazine, a Canadian publication focused on trucks, SUVs, off-road vehicles, gear, and outdoor driving, selected Sawtooth as one of its top product picks in 4WDrive Magazine’s feature on SEMA Launch Pad products.

The recognition came after Sawtooth was named among the companies advancing in the SEMA Launch Pad Competition, where automotive aftermarket entrepreneurs present new products to industry judges, buyers, and media.

For Sawtooth, the 4WDrive feature matters because it highlights a product built around a very real pickup truck problem: cargo does not always stay below the bed rails.

Quick Summary: Why This Recognition Matters

• 4WDrive Magazine highlighted Sawtooth: The publication named Sawtooth among notable SEMA Launch Pad products.
• The recognition was truck-focused: 4WDrive’s audience includes pickup, SUV, off-road, and outdoor vehicle owners.
• Sawtooth solves a real hauling problem: Many loads are too tall, bulky, or irregular for flat systems.
• Sawtooth STRETCH is different: It is an Adaptive Cargo Management System, or ACMS.
• The customer benefit is practical: Sawtooth helps protect and secure both small and large cargo.

Why Sawtooth Stood Out

Pickup truck owners use their beds for real cargo, not showroom cargo.

That means coolers, camping totes, jobsite equipment, recovery gear, sports equipment, hunting gear, luggage, tools, generators, and oversized items that do not always stack neatly below the bed rails.

That is where flat systems run into trouble.

Tonneau covers and truck bed covers are flat systems. They can work well when the load stays low. They help cover the bed, keep cargo out of sight, and reduce exposure to rain, snow, dust, and sun.

But once cargo rises above the bed rails, a flat system usually has to be folded, rolled, retracted, removed, or left open.

That is the exact moment many truck owners still want cargo protection.

Sawtooth approaches that problem differently. Sawtooth STRETCH is designed to adapt to the load, helping protect and secure cargo across a wider range of real-world hauling situations.

Truck owners looking to increase versatility can explore configurations for the Ford F-150, Toyota Tacoma, and Chevy Colorado.

Recognition from Industry Media

4WDrive Magazine’s feature reflects growing awareness in the truck accessory market.

Pickup owners are not only asking whether a product looks good. They are asking whether it makes the truck more useful.

That distinction matters.

A flat truck bed cover may be useful for low cargo. A cap may be useful for fixed-height enclosed cargo space. A rack may be useful for long items above the bed. But many truck owners need a system that adapts when the load changes.

Sawtooth STRETCH was built for that middle ground.

It gives pickup owners an adaptive alternative to flat-only and restrictive covers like truck bed covers and tonneau covers. It also gives owners another option besides committing to a fixed-height cap.

If you want to better understand how different systems compare, see A Guide to Different Types of Truck Bed Covers.

How the SEMA Launch Pad Connection Adds Context

The SEMA Launch Pad Competition is designed to give automotive aftermarket entrepreneurs a chance to present new products and business ideas to the industry.

Sawtooth’s selection put the company in front of a broader automotive audience at a time when pickup owners were looking for more useful cargo-management options.

SEMA Magazine later identified D.J. Potter and Sawtooth among the Launch Pad 2021 semifinalist group in its SEMA Launch Pad 2021 coverage.

For more competition context, viewers can also watch the 2021 SEMA Launch Pad video playlist.

Recognition from 4WDrive Magazine helped reinforce the same point: Sawtooth was not just another accessory in a crowded category. It offered a different way to think about pickup truck cargo protection.

Built for Real-World Truck Use

Truck owners rarely operate in ideal conditions.

Loads vary. Gear stacks unevenly. Cargo shifts. One item is always taller than planned. One box refuses to sit where it should. One weekend trip somehow turns into camping gear, tools, coolers, chairs, bags, and a last-minute stop at the hardware store.

A flat system works only when the cargo cooperates.

Sawtooth is built around the reality that cargo does not always cooperate.

Sawtooth STRETCH helps protect and secure both small and large cargo while remaining usable across a wider range of hauling scenarios. It can sit lower over everyday cargo, then adapt over taller, bulkier, or more irregular loads.

That gives truck owners increased versatility from the bed they already own.

To explore more real-world benefits, see 10 Reasons You Need an ACMS.

Why This Matters for Pickup Owners

Awards and media coverage are helpful, but the practical question is simple.

Does the product make the truck more useful?

For Sawtooth, that answer is tied directly to how pickup owners load their beds.

If all cargo stayed low, flat systems would solve more problems. But truck owners haul too many different things for one flat setup to handle every situation.

Sawtooth Helps When You Haul:

• Stacked camping bins
• Coolers and outdoor gear
• Tools and jobsite equipment
• Hunting, fishing, and sports gear
• Furniture and oversized boxes
• Bulky or irregular cargo
• Everyday cargo that still needs to be covered and secured

Like any pickup bed system, Sawtooth is water resistant, not waterproof. That is an important difference. Truck beds have seams, tailgate gaps, drain paths, and real-world conditions that affect water intrusion.

The advantage is that Sawtooth can continue helping protect cargo when the load rises above bed height.

If you are comparing options, read Top 5 Tonneau Cover Benefits to understand where flat systems work well and where their limits show up.

Continued Momentum After SEMA

The recognition from 4WDrive Magazine builds on a series of milestones for Sawtooth.

The company was previously named a semi-finalist in the SEMA Launch Pad Competition and later received additional visibility through industry and media coverage.

These recognitions point to growing demand for pickup accessories that expand what trucks can do instead of limiting their use.

Truck owners want flexibility. They want protection. They want secure cargo. They want access. They want more usable capacity from the bed.

Sawtooth STRETCH was designed for that exact need.

You can browse available configurations on the All Products page.

About Sawtooth

Sawtooth is a U.S.-based company focused on Adaptive Cargo Management Systems for pickup trucks.

Sawtooth STRETCH is designed to help pickup owners load, secure, and protect cargo with greater flexibility and increased capability. It works to protect and secure both small and large cargo, giving owners a more versatile alternative to flat-only and restrictive covers like truck bed covers and tonneau covers.

To learn more about the company, visit the About Sawtooth page.

Load more. Haul more. Do more.