Sawtooth Launches With AutoAnything
FOR IMMEDIATE RELEASE: February 24, 2022
Contact: D.J. Potter
Organization: Sawtooth
Website: www.sawtootht.com
Sawtooth STRETCH ACMS Launches With AutoAnything
The retail launch expanded consumer access to Sawtooth’s Adaptive Cargo Management System for pickup owners who need more versatility from their truck bed.
Midway, Utah: Sawtooth announced that the Sawtooth STRETCH Adaptive Cargo Management System would officially launch sales on AutoAnything.com on March 1, 2022.
At the time, AutoAnything was a major online automotive accessories retailer serving truck, SUV, car, and van owners looking for aftermarket products. For Sawtooth, the launch marked an important step in bringing its adaptive pickup cargo-management system to a wider audience of direct consumers.
The partnership also mattered because Sawtooth was not entering the market as just another flat truck bed cover. Sawtooth STRETCH was built around a different problem: pickup cargo does not always stay below the bed rails.
That problem is easy for truck owners to understand. You buy a truck because you need the bed. Then you buy a flat cover to protect the bed. Then one cooler, toolbox, camping bin, generator, or oversized box sticks up too high, and suddenly the cover no longer works for that trip.
Sawtooth was created to give pickup owners another option.
Why the AutoAnything Launch Mattered
A retail launch with AutoAnything gave Sawtooth greater visibility in the online truck accessory market.
That is important because pickup owners usually compare several familiar options before buying a bed system: tonneau covers, truck bed covers, caps, racks, toolboxes, bed mats, and cargo organizers.
Sawtooth STRETCH belongs in that conversation, but it does not fit neatly into the flat-cover category.
Tonneau covers and truck bed covers are flat systems. Flat systems work when cargo stays below the bed rails. That can be helpful for luggage, groceries, low toolboxes, sports bags, and small storage bins.
But pickup owners do not always haul low cargo.
They haul stacked camping gear, coolers, bikes, tools, hunting gear, fishing gear, jobsite equipment, furniture, lawn equipment, and oddly shaped loads that refuse to fit under a fixed flat surface.
That is where Sawtooth STRETCH is different. It is designed to protect and secure both small and large cargo, giving truck owners increased versatility from the bed they already own.
For buyers comparing bed options, read A Guide to Different Types of Truck Bed Covers.
What AutoAnything Saw in Sawtooth
AutoAnything recognized that Sawtooth STRETCH gave truck owners a more versatile option than a standard flat soft cover.
At the time of launch, AutoAnything category manager Craig Conwell described the product as a useful new category for truck owners because it could cover bulky items in the bed, then return to its original form after the load was removed.
That point gets to the heart of Sawtooth’s value.
Truck owners do not load the same cargo every day. One day it might be luggage. The next day it might be a cooler, folded chairs, baseball gear, camping bins, or a power washer. A week later it might be mulch, tools, a generator, or a box that was absolutely supposed to fit but somehow does not.
A bed system should help with that reality, not fight it.
Sawtooth STRETCH was developed to adapt as cargo changes. It can sit lower over smaller loads, then stretch over taller and bulkier cargo that a flat system cannot continue to cover.
A Different Category of Truck Bed System
Sawtooth is often compared with tonneau covers because it lives over the pickup bed. But it is not a tonneau cover.
Sawtooth STRETCH is an Adaptive Cargo Management System, or ACMS.
That distinction matters because Sawtooth is designed around active cargo use, not only flat bed coverage. It helps pickup owners load, secure, and protect cargo across more real-world hauling situations.
How the Options Compare
- Flat truck bed covers: Useful when cargo stays below the bed rails.
- Caps: Add fixed-height enclosed space, but change the truck full-time.
- Racks: Help carry long items above the bed, but cargo often stays exposed.
- Sawtooth STRETCH: Adapts over smaller, taller, bulkier, and irregular cargo inside the bed.
For more detail on why an adaptive system is useful, read 10 Reasons You Need an ACMS.
Built for Pickup Owners Who Actually Use the Bed
Pickup beds are rarely loaded perfectly.
Real cargo shifts, stacks, leans, pokes up, sits crooked, or changes halfway through the day. That is why versatility matters.
Sawtooth STRETCH was built for truck owners who want more usable bed function without committing to a permanent cap or being limited by a flat-only cover.
It is especially useful for owners who use their pickup for:
- Camping and outdoor gear
- Coolers, totes, bags, and travel cargo
- Tools and jobsite equipment
- Hunting, fishing, and sports equipment
- Weekend projects and hardware-store runs
- Bulky or irregular cargo that rises above the bed rails
Truck owners can explore Sawtooth STRETCH for the Ford F-150, Ford Ranger, and Ford Maverick.
Part of a Larger Sawtooth Momentum Story
The AutoAnything launch was one milestone in a broader period of recognition for Sawtooth.
Sawtooth also gained visibility through the SEMA Launch Pad Competition, where SEMA reported that 181 companies applied and 15 semi-finalists were selected.
D.J. Potter, CEO of Sawtooth, was listed among the 2021 SEMA Launch Pad semi-finalists. That recognition helped introduce Sawtooth to a wider automotive aftermarket audience.
The SEMA Show is one of the most important events in the automotive aftermarket, and Launch Pad gives emerging companies a chance to present new product ideas to judges, buyers, and media.
For additional context, viewers can watch the official SEMA Launch Pad video featuring Sawtooth here: 2021 SEMA Launch Pad Finalist: D.J. Potter, Sawtooth.
Why This Still Matters for Buyers
Even though this release marked a 2022 retail launch, the customer problem is still current.
Pickup owners are still searching for tonneau covers, truck bed covers, caps, racks, and cargo systems because they want to protect the gear in the bed.
The better question is whether the system they choose fits the way they actually use the truck.
A flat system can be fine for low cargo. A cap can be useful for fixed-height enclosed storage. But when the bed carries changing, stacked, tall, bulky, or irregular cargo, Sawtooth STRETCH gives owners a more adaptive alternative.
That is why the AutoAnything launch was more than a retail announcement. It helped introduce a different kind of pickup bed system to consumers shopping for more cargo versatility.
For help comparing options, read Best Tonneau Covers for Ford F-150 and Choosing the Best Tonneau Cover.
About AutoAnything
AutoAnything was known as an online retailer of automotive accessories serving consumers shopping for parts and upgrades for cars, trucks, SUVs, and vans.
Its catalog approach made it a natural retail channel for truck owners comparing accessories by vehicle fitment, use case, and lifestyle.
About Sawtooth
Sawtooth is a U.S.-based company focused on Adaptive Cargo Management Systems for pickup trucks.
Sawtooth STRETCH is designed to help pickup owners load, secure, and protect both small and large cargo with greater flexibility and increased capability.
Browse current configurations on the All Products page, or review common product questions on the Sawtooth FAQs page.
Load more. Haul more. Do more.